Lux, the beauty soap brand from Unilever Nigeria Plc, has collaborated with renowned fast rising fashion brand MAJU to create the Lux by MAJU collection.
The summer collection, designed for Lux by MAJU, is inspired by the five variants of the Lux beauty soap range. Each Lux variant represents a different personality which is highlighted in the style, texture, cut and fit of each piece in the collection, while drawing inspiration from the elements, weather and lifestyle of modern women.
The collaboration between Lux and MAJU is primarily aimed at encouraging women all over to cultivate a lifestyle of confidence, where they look and feel good in their own skins and in their clothes too! And it will also further bridge the gap between the beauty and fashion industry in a most creative and innovative way.
Photographer: Anny Robert | @anny_robert
Models: Beth Models | @BethModelAfrica
Makeup: D’artiste by Dodos | @iamdodos
Hair: Good Hair | @goodhairltd
Graphic Art: Kehinde Jimoh | @jefferiiii
Creative & Art Direction: Maju Team | @shopmaju
Campaign Strategist and PR: Style Me Africa | @stylemeafrica
Video: Grey Woulfe | @greywoulfe
Location: Tickle Bay Lekki Lagos | @ticklebay