The telecomunication industry competition is  high and tight as Etisalat signs Nigeria’s king of pop music, D’banj as its ambassador with a  N250 million endorsement deal .

After  the comic actor, Hafis Oyetoro, better known as Saka, received a better endorsement cheque from MTN and conveniently dumped Etisalat, believed to be paying him less.

Also Glo having a number of artistes such as P-Square , M I, Naeto C, Omawunmi, Waje and Burna Boy to its long  list of celebrity ambassadors. . signed to them.
MTN recently snapping up Iyanya & Wizkid and   past winners of franchise music competition of Project Fame
West Africa. These included Iyanya, Mike Anyasodo,Praiz ,Chidinma Ekile.
 Etisalat did not want to be left out of the fun – so they opened their cash books and signed Eja Nla himself, D’banj t0 a N250million deal.
Congrats o !